Cognopex Technologies Academic Division:
Cognopex Enterprise Services
All Streams/Business, Management & HR
3rd Year (Foundation Track)NEP 2020 • 4 Credits

AI for Business Planning, Marketing & People Management

Learn AI. Think Business. Build Smart Plans.

Duration19 Days (120 Hours)
Academic Load4 Credits (NEP 2020 Aligned)
Institutional Fee₹999
Project Delivery1 Capstone Archive
Download PDF Syllabus
Target Audience & Entry Requirements

Who Should Enroll in this Internship?

BBA, BBM, MBA, PGDM incl. Marketing, Finance, HR, No programming or technical background required. Hospitality, Tourism and Entrepreneurship (HR students take the HR option in activities)

No prior coding or technical background required. 100% accessible digital training.
Pedagogical Philosophy

Tool-Centred • Zero Coding Required • AI Productivity & Digital Archiving

Structured in direct compliance with university credit transfer policies, emphasizing practical productivity over theoretical lectures.

Verified by Cognopex Technologies Academic Board.
Core Competencies

Key Program Learning Objectives

1Understand AI and use AI assistants effectively and
2Organise information in spreadsheets. safely.
3Collect original data with Google Forms and
4Research and verify Business, Management & HR visualise it. information from credible sources.
5Map ideas and processes visually.
6Analyse long documents and manage PDFs with AI
7Create short videos with AI voice and music. tools.
8Manage studies with productivity tools and use AI
Curriculum Breakdown

19 Intensive Days • 120-Hour Day-by-Day Syllabus

Full Syllabus PDF
01

Module 1: AI Fundamentals & Research

Learning Objective: Introduce AI assistants, effective prompting and essential digital safety through Business, Management & HR examples.
Hour 01
Understanding Artificial Intelligence

• What AI, Machine Learning and Generative AI are, at a basic level. • How AI is changing study and work in Business, Management & HR. • What AI can and cannot do well; hallucinations.

Hour 02
AI Assistants & Prompting

• ChatGPT, Gemini and Claude: chat interfaces, context and follow-ups. • Prompt structure: role, context, task and output format. • Improving weak prompts through iteration.

Hour 03
Digital Safety Essentials

• Strong passwords, password managers and 2-Step Verification. • Spotting phishing links, fake apps and fake 'free AI' sites. • Never upload Aadhaar, passwords or confidential records to AI. STRETCH GOAL Ask AI to play a

Hour 04Practical Activity
· PRACTICAL ACTIVITY

Business Prompt Battle • Use AI to draft a product tagline, a job ad and a customer reply. • Compare basic and improved prompts across three assistants. • Spot generic or wrong outputs. TOOLS nversation. ChatGPT, Gemini,

🏠 Daily Home Assignment (2 Hours)

• Create a prompt notebook: 10 business/HR prompts plus a Business Prompt & digital-safety checklist. Safety Handbook No coding required · Free-plan tools preferred 4

🎯 Verified Practical Deliverable

Day 1 verified practical artifact.

02

Module 2: Digital Writing & Visual Design

03

Module 3: Data Organization & Surveys

04

Module 4: Stream Solutions & Proposals

Ready to Accelerate Your Career with Industry Credentials?

Reserve your seat in the upcoming university batch for AI for Business Planning, Marketing & People Management. Get hands-on mentorship, real capstone codebases, and verified certificates.

Download PDF Syllabus